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The Advantages of Co-Branded Credit Cards: A Comprehensive Guide

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Understanding Co-Branded Credit Cards

At O1ne Mortgage, we prioritize consumer credit and finance education. This post aims to provide an objective view to help you make the best decisions regarding co-branded credit cards. For more information, see our Editorial Policy.

How Co-Branded Credit Cards Work

A co-branded credit card is a result of a partnership between a credit card issuer and a non-credit card brand. Common examples include airline and hotel credit cards, but you can also find them from big box stores, automobile manufacturers, entertainment companies, and various travel brands. These partnerships allow brands to build stronger connections with their loyal customers, offering you special perks from the brand.

Most co-branded cards function like other credit cards but often provide brand-specific rewards and benefits. They frequently offer rewards in the brand’s loyalty program. For instance, you might earn additional points per dollar spent on certain purchases made through the co-branded company.

As with other credit cards, you can carry a balance or pay it off in full each month to avoid interest. Co-branded cards also offer purchase protections, benefits, and insurance commonly found on all credit cards, such as zero liability for unauthorized purchases.

One potential difference is that some co-branded cards are closed-loop store cards, usable only at the brand’s stores. Open-loop cards, on the other hand, can be used anywhere that accepts the associated credit card network—American Express, Discover, Mastercard, or Visa. Some brands offer both closed- and open-loop cards. It might be easier to qualify for the closed-loop card, but consider the varying benefits and your credit score before applying.

Benefits of Co-Branded Credit Cards

The specifics vary depending on the card, but co-branded credit cards generally offer benefits such as:

  • Status in a loyalty program
  • Bonus rewards when you use the card
  • Annual benefits like coupons or free hotel night vouchers
  • Ongoing brand-specific benefits such as free shipping, extended returns, free checked bags, or statement credits for purchases from the brand

Some co-branded cards also offer benefits not specific to the brand. For example, many travel brands have co-branded cards without foreign transaction fees. Brands without a loyalty program might still offer co-branded cards with cash back rewards.

Should You Get a Co-Branded Credit Card?

Co-branded credit cards can be a valuable addition to your wallet, but it’s essential to have a specific reason for opening one. Three potentially good reasons are:

  • You want a new everyday credit card to earn rewards in one of your favorite loyalty programs whenever you shop.
  • You want to save money by using the card for specific purchases, such as booking airline tickets with a card that offers free checked bags.
  • You don’t plan on using the card often but will utilize one of its benefits, such as free airport lounge access or an annual hotel night voucher.

When you’re ready to apply, you can often do so online or in a store. However, review how applying for a credit card can affect your credit scores and consider if having a new card might lead you to overspend. If the card has an annual fee, weigh the benefits against the cost.

If you decide to apply, review the current welcome bonus offers for new cardholders. Sometimes you can get a coupon for your next purchase or bonus rewards if you meet certain requirements. However, you might only be able to receive the welcome bonus offer on a card once or once every couple of years. Ensure you can meet the requirements and get good value from the bonus offer.

Check Your Credit Score Before Applying

Your credit history and scores can affect your eligibility for a new credit card, including co-branded credit cards. Check your credit score for free to see where you stand and get tips on improving your score. You can also use tools from Experian to compare current credit card offers, including co-branded credit cards, based on your unique credit profile.

For any mortgage service needs, call O1ne Mortgage at 213-732-3074. We are here to assist you with the best mortgage solutions tailored to your needs.

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